Over a monstrous production fused with Hip Hop, electronic and modern Egyptian street music, the track marks the addition of another defiant landmark in the catalogue of Kid Pharaoh. Accompanied by a self-directed visual, Kid Pharaoh links with legendary Egyptian-Australian comedian Akmal Saleh for guidance in his time of need.
Kid Pharaoh reflects, “Akmal was the only Egyptian I saw on Australian TV growing up. When it came time to shoot this video, he was the only person I wanted to do it. We turned the cameras on and had a genuine, unscripted conversation for over an hour. He took me under his wing and drew on decades of his own experience as someone coming up in the same industry from the same background. The guidance he provided was invaluable and felt like exactly what I needed to hear at exactly the right time.”
During a dramatic backstage monologue, the seasoned veteran urges the young artist to use his ethnic diversity as a distinguishing feature within a saturated industry, drawing on similar experiences from his decorated career.
Reluctantly deciding to put his ego aside, Kid Pharaoh proceeds to the stage for the performance of a lifetime in the role he was born to play – the Sand Monkey.
The new single soundtracks the everlasting struggle of a Middle Eastern artist in the modern Australian music industry – one that mines him for his cultural experience when diversity quotas need to be filled.
2021 saw Kid Pharaoh unleash fiery track ‘Burn The House Down’ which quickly gained momentum and saw the rapper receive praise and support from triple j, triple j Unearthed, Fbi, The Music, Complex AU, Pilerats.
He will be making his Bigsound debut this year, hitting the stage for some high-octane performances across the festival – show details below:
KID PHARAOH BIGSOUND SHOWCASE
WEDNESDAY SEPTEMBER 7 | KING LEAR’S THRONE – 10:50PM-11:20PM
THURSDAY SEPTEMBER 8 | EC VENUE – 9:00PM-9:30PM